Hindustan Times Kala Ghoda Arts Festival
• Over half a million people attended over 600 events across 12 days which is the highest in 17 years.
• We managed to create a stir on twitter and HT trended at No. 3 across India garnering a reach of 7 million
• Facebook & Instagram engaged over 50k fans & followers with real time glimpses from the festival
• The microsite alone received over 2 lakh unique visitors downloading the schedule & registering for events.
• Brand Awareness grew by 50% moving the total awareness score up from 41% to 62%
• We managed to create a stir on twitter and HT trended at No. 3 across India garnering a reach of 7 million
• Facebook & Instagram engaged over 50k fans & followers with real time glimpses from the festival
• The microsite alone received over 2 lakh unique visitors downloading the schedule & registering for events.
• Brand Awareness grew by 50% moving the total awareness score up from 41% to 62%
